Author Profile

Carl Frisch

With more than 30 years in the bicycle industry, I have a strong background in bicycle retailing, sales, marketing and customer service. I have a passion for cycling and a dedication to excellence. As a manager, I worked diligently to increase my capabilities and responsibilities, managing up to eleven mechanics (at Palo Alto Bicycles) and later as a working partner in my own store.

As the shop owner of Spoke n’ Word Cycles in Socorro, NM, the success of the mission was my responsibility, which I pursued passionately since we opened in 2003 through the spring of 2011. I am adept at managing owned and loan inventory, preparing weekly & annual inventory statements, and managing staff. The role as managing partner also allowed me tremendous freedom. I used this personal freedom to become more deeply involved in my own advancement as a mechanic, to spearhead local trail building, and advocating for cycling both locally and regionally.

As a mechanic, I have several years doing neutral support, experience as a team mechanic, and experience supporting local rides, races, club events. I consistently strive to ensure that bicycles function flawlessly by foreseeing issues and working with the riders, soigners, coaches and other mechanics. Even with decades of experience as a shop mechanic and team mechanic, and continue to pursue greater involvement in this sport as a US Pro Mechanic, and UCI Pro Mechanic.